Rims for BMW 3 Series are one of the post popular modifications owners seek. The current obsession with "rims" was actually born in the 70's when Italian and German race teams utilized the substantial weight savings and increased strength of forged alloy wheels. BMW was among the first car manufacturers to offer alloy wheels as standard equipment on some of its models. T he new millennia saw an explosion of companies and designs in the world of rims, with thousands of rim designs and make for BMW brought to market. In what seems to be responses to the trend of new BMW 3 series owners equipping their cars with ostentatiously huge rims. A set of new rims alone may change the look of the BMW 3 Series.